Human Machines
Human-AI Transformation Consulting
We help organizations unlock the power of Human-AI collaboration through strategy, solutions, and capability building.
The Challenge
Success in the age of AI isn't just about technology—it's a Human-AI collaboration problem. Most organizations struggle to move beyond "AI use cases" to develop lasting capabilities that drive competitive advantage.
At Human Machines, we believe that AI should amplify human potential, not replace it. We help organizations build the skills, processes, and culture needed for effective Human-AI collaboration.
The Collaboration Results Index™ (Corrix)
Corrix is our proprietary framework for measuring and improving Human-AI collaboration effectiveness. It's built on the Three Rs:
- Results (the work): Is the work actually better? Measures decision quality, output accuracy, error rates, and efficiency. A lagging indicator.
- Relationship (the interaction): Is the collaboration healthy? Measures appropriateness of reliance, trust calibration, and quality of dialogue. A concurrent indicator.
- Resilience (the human): Can we sustain and grow this? Measures cognitive sustainability, skill trajectory, and expertise preservation. A leading indicator.
Corrix Coach: Our proprietary AI-powered tool provides real-time assessment and coaching during Human-AI collaboration sessions, offering in-the-moment feedback to improve effectiveness.
Our Services
Human-AI Strategy
A comprehensive strategic roadmap for enterprise-wide Human-AI transformation. Includes capability assessment, opportunity mapping, and implementation planning.
Intensive workshop-based engagement to rapidly identify and prototype Human-AI solutions for specific business challenges.
Specialized transformation program for specific business functions: Marketing, Sales, Strategy, Product, Research, Insights, Innovation, and Supply Chain.
Executive keynotes and thought leadership presentations on Human-AI collaboration, agentic commerce, and the future of work.
Human-AI Solutions
End-to-end design and implementation of Human-AI workflows for specific use cases, with measurement and optimization using Corrix.
Assessment and preparation program for the emerging era of AI-powered purchasing agents and autonomous commerce. Learn about Reconnix™—the economics of AI purchasing behavior.
Bespoke development of AI-powered tools, interfaces, and experiences tailored to specific organizational needs.
Human-AI Capabilities
Comprehensive training program for teams on effective Human-AI collaboration techniques and best practices.
Executive education program focused on leading organizations through AI transformation while maintaining human leadership.
Multi-session capability building program with hands-on practice and Corrix-based assessment.
Comprehensive assessment of current Human-AI collaboration effectiveness using the Corrix framework.
Client Experience
Our team has supported major global companies on Human-AI transformation across industries:
- Mastercard
- The Coca-Cola Company
- Nestlé
- Vanguard
- Walmart
- Pfizer
- Diageo
- Suntory
- 3M
Sample Engagements
- The future of agentic marketing and advertising for one of the world's largest financial services companies
- Redesigning the go-to-market model for fashion for a major global retailer
- Enterprise-wide strategy for cultivating Human-AI trust in agentic payments
- Piloting a Human-AI workflow that increases marketing conversion by 50-60%
- Building the world's leading AI-powered product design engine
What Makes Us Unique
- Measurement-First Approach: Every engagement uses Corrix to establish baselines and track progress
- Human-Centric Design: Solutions amplify human potential rather than replace it
- Practical Implementation: Focus on tools and processes that actually get put into practice
- In-the-Moment Coaching: Proprietary Corrix Coach tool provides real-time assessment and advice
- Cross-Industry Experience: Deep expertise across CPG, financial services, healthcare, retail, and technology
Our Team
Geoff Gibbins, Founder
Nearly 20 years of strategy and innovation consulting experience. Former Managing Director at Accenture. Has designed and built AI-powered products for Walmart, Vanguard Group, Nestlé, and Coca-Cola. Author of "Critical Intelligence" and "When AI Shops."
Christine Miranda Barnekow, Senior Practitioner
Marketing and innovation leader with 15+ years at Fortune 500 companies including Diageo and The Vita Coco Company. Expertise in brand strategy, consumer insights, and go-to-market execution.
Adam Tomlinson, Senior Practitioner
Innovation, transformation and venture building expert with deep expertise in multi-year transformation programs. Experience spanning strategy consulting and corporate innovation.
Fred Sham, Senior Practitioner
Innovation and AI strategist with deep expertise in healthcare and wellness. Background in digital health, consumer wellness, and technology-driven innovation.
Publications
- "Critical Intelligence: Strengthening human thinking in the age of AI" - A guide to maintaining and enhancing human cognitive capabilities while working alongside AI systems.
- "When AI Shops: Agentic commerce and the revolution in how we buy and sell" - Exploration of how AI purchasing agents will transform commerce and what businesses need to do to prepare.
- "Welcome to your Human-AI team!" - Practical handbook for building effective Human-AI collaboration within teams and organizations.
- "AI²: The Human-AI Enterprise" - Strategic framework for enterprise-wide AI transformation with human collaboration at the center.
- "The Human-AI Team" - Deep dive into team dynamics and collaboration patterns between humans and AI systems.