Transform your function

Redefine the role of your function for the age of the Human–AI enterprise - and develop an actionable blueprint.

What it’s about

A strategic, hands-on transformation program for your function that starts by designing a clear north star for its future role in a world where humans and AI collaborate in previously impossible ways.

We begin by mapping the new imperatives, inventing fresh opportunities, and assessing the competitive choices that make the function defensible — to deliver a transformation blueprint, prioritized set of initiatives and a plan to capture sustained advantage.

  • Develop a clear, board-ready vision for the future role of the function, anchored in plausible future scenarios and a single north-star future.

  • Translate that vision into measurable imperatives, decision trees and success metrics your leaders can use to choose between options.

  • Create a prioritized portfolio of initiatives (Deploy / Reshape / Invent) with business cases, owners and KPIs.

  • Identify the organizational change enablers — new ways of working, wiring across functions, capability gaps and talent profiles — required to deliver value.

  • Deliver a detailed transformation blueprint covering talent, workflows, technology & data architecture, proprietary vs. third-party tool choices, and governance.

  • Produce pilot plans and a practical 90–180-360-1080 plan so leadership can allocate funding and teams can begin transforming immediately.

How it works

Stage 1:

Vision, scenarios and imperatives

Run a diagnostic and leadership envisioning process to map how the function’s role shifts in the Human–AI era — conducting stakeholder interviews and a capability gap assessment, mapping potential futures and developing a north star based on new imperatives and opportunities for the Human-AI era.

A highly collaborative engagement — typically an 8–12 week program to go from vision to executable blueprint, scalable to longer transformation programs as needed. We combine workshops, stakeholder diagnostics, cross-functional design sprints and hands-on blueprinting with your teams.

Stage 2:

Design and prioritize transformations

Use the Deploy / Reshape / Invent framework we convert the opportunity map into concrete transformations, then assess each initiative for value, feasibility, strategic fit and defensibility — then identify organizational change enablers and prioritize a portfolio of initiatives.

Stage 3:

Develop blueprint and activation plan

Convert priority initiatives into an executable blueprint for the function, covering talent and role design (skills, hiring, rotation, learning), workflows and operating rhythms, tooling and data architecture (proprietary assets vs. third-party), integration points with adjacent functions, governance and metrics, and a phased roadmap with milestones.

Functions this works for — and their new imperatives

Marketing
Market to AI agents and humans.

Marketers must ensure that their productd and services are discoverable, interpretable and persuasive to recommendation agents, enable two-sided content (human story + machine-readable signals), and design for dynamic, in-the-moment campaigns that AI composes and personalizes.

Innovation
Speed idea-to-test at scale.

Innovation must harness AI for signal-finding, automated prototyping and continuous prioritization — shifting from episodic ideation to a real-time pipeline of validated concepts.

Product
Prepare for an adaptive future.

Digital product management is about to be disrupted by liquid, invisible interfaces that morph around users and teams in real-time context — and the new ways of working that will be needed to enable this.

Strategy
Make strategy agentic and scenario-proof.

Strategy teams must plan for agentic markets and new business models, choose investments that create defensible advantage in a shifting landscape, and embed continuous scenario testing and simulation into portfolio choices.

Sales
Enable agentic and hybrid selling.

Sales teams must integrate AI recommendations into CRM and quoting, provide guardrails for agentic negotiations, and reconfigure account workflows so human sellers and AI advisors jointly create value.

Insights
From static reports to decisioning engines.

Insights teams must deliver action-ready synthesis in real time, design causal and explainable analyses for decision makers and build human judgement checks on AI-generated insight.

Supply Chain
Autonomous resilience and orchestration.

Supply chain functions need AI-enabled forecasting, exception-handling, dynamic routing and digital twinning — with explainable decisions and human oversight for risk and compliance.

R&D
Augment discovery & experimentation.

R&D must combine simulation, automated experiment design and model-driven hypothesis testing to compress cycles, improve reproducibility, and link lab outputs to deployable products.

Get in touch.

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