Start your Human-AI transformation.
It’s not enough to just ‘adopt’ AI or collect use cases.
Leaders must transform their products, campaigns, experience workflows and organizations to make the most of what humans and AI can achieve together.
The problem.
Most organizations are stuck in AI adolescence. Drowning in pilots that never scale, wrestling with workforce anxiety, and watching most of their AI initiatives fail to deliver promised value.
They've bought the technology. They've hired the consultants. But the transformation remains elusive.
Human Machines exists because success in the age of AI isn't just about technology: it's a human-AI collaboration problem.
Solving it.
Strategy
Develop a blueprint for your unique Human-AI vision, moving beyond ‘AI use cases’ to develop a strategy for experiences, solutions and capabilities that can give you a lasting competitive edge.
Solutions
Design and implement Human-AI experiences, workflows and systems that amplify human potential rather than replace it — ensuring your people work with AI, not against it.
Capabilities
Develop Critical Intelligence at all levels of your organization — equipping people with the lasting critical thinking skills, hands-on experimentation and Human-AI literacy they need to thrive.
Services
Human-AI Strategy
The problems we solve:
AI strategy that lacks differentiation or only focuses on automation
Stuck in "pilot purgatory" with no clear direction and adoption struggles
Lots of use cases but little real innovation
Examples of how we help solve them:
The future of agentic marketing and advertising for one of the world's largest financial services companies
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Redesigning the go-to-market model for fashion for a major global retailer
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Enterprise-wide strategy for cultivating Human-AI trust in agentic payments
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The future of agentic marketing and advertising for one of the world's largest financial services companies / Redesigning the go-to-market model for fashion for a major global retailer / Enterprise-wide strategy for cultivating Human-AI trust in agentic payments /
Human-AI Solutions
The problems we solve:
The need to drive top-line growth and advantage
Custom AI development that went wrong
Difficulty implementing 3rd party AI tools that don’t fit your business
Examples of how we help solve them:
Piloting a Human-AI workflow that increases marketing conversion by 50-60% across multiple channels for a major US non-profit
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Designing the world's lowest cost online financial advice platform
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Building a team of AI agents to increase brand LLM visibility for a major global spirits manufacturer
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Building the world's leading AI-powered product design engine for a major global retailer
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Piloting a Human-AI workflow that increases marketing conversion by 50-60% across multiple channels for a major US non-profit / Designing the world's lowest cost online financial advice platform / Building a team of AI agents to increase brand LLM visibility for a major global spirits manufacturer / Building the world's leading AI-powered product design engine for a major global retailer /
Human-AI Capabilities
The problems we solve:
Lack of leadership alignment and role modeling
Over-reliance on AI and lack of critical evaluation when using
Teams lack confidence in Human-AI collaboration
Examples of how we help solve them:
Practical Human-AI training for CX and innovation teams for a major global pharmaceutical company
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Critical evaluation of information in the age of AI for senior executives
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A Human-AI collaboration program for 100 healthcare executives at a major provider network
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Practical Human-AI training for CX and innovation teams for a major global pharmaceutical company / Critical evaluation of information in the age of AI for senior executives / A Human-AI collaboration program for 100 healthcare executives at a major provider network /
What’s unique?
Outcomes-first, AI-second approach.
Focusing on what outcomes humans and AI need to achieve together — then designing workflows, systems and tools to achieve them (and not assuming that AI is always the answer).
Building for tomorrow, not yesterday.
Most consultancies help you to automate legacy processes. Why not reimagine what's possible when humans and AI collaborate? So you can achieve things that were previously impossible.
Seeing the whole picture.
Technical excellence alone doesn't create value. Neither does change management in isolation. True transformation requires integrating strategy, technology, and talent development into a unified approach.
Cutting edge but practical insights.
Original frameworks based on rigorous research and refined through hands-on experience — supported by publications that help define how individuals and organizations successfully navigate Human-AI transformation.
The team
Human Machines is a newly formed company founded by Geoff Gibbins. He partners with a close group of trusted, senior practitioners that he has known and worked with previously — as well as an extended network of designers, engineers, data scientists, strategists and facilitators that believe in the promise of unlocking the power of Human-AI collaboration.
Geoff Gibbins, Founder
Geoff Gibbins is a verified human. He has nearly 20 years of strategy and innovation consulting experience, and previously served as a Managing Director at Accenture.
Geoff has designed and built AI-powered products and Human-AI collaboration systems for companies such as Walmart, Vanguard Group, Nestlé and the Coca-Cola Company. He’s personally led teams that have launched products such as Vanguard’s Digital Advisor and Walmart’s ‘Trend to Product’ design engine.
He has Master's degrees from the University of Oxford and Imperial College London, and lives in Manhattan. He is the author of recently published books including Critical Intelligence: Strengthening human thinking in the age of AI, and When AI Shops: Agentic commerce and the revolution in how we buy and sell.
Geoff has been a regular speaker at the AUTONOMOUS conference, conducts regular webinars and podcasts on Human-AI transformation and is available for speaking opportunities.
Geoff has led Human-AI transformation efforts at leading companies including:
Senior practitioners
Christine Miranda Barnekow
Seasoned marketing and innovation executive
Christine is an experienced marketing and innovation leader with a strong track record in building iconic global consumer brands and high-impact go-to-market strategies.
She has held leadership roles at companies like Betty Booze & Betty Buzz, Diageo, and The Vita Coco Company, where she has consistently driven category-defining innovation and brand storytelling.
Adam Tomlinson
Innovation and AI strategist with deep expertise in healthcare and wellness
Fred is an innovation and AI strategist with deep experience in healthcare, having helped healthcare systems and retail-health organizations embed AI and new models of care. His work spans designing AI-driven products, transforming delivery models and unlocking data-led growth.
He blends technical fluency with domain knowledge in healthcare and wellness to help organizations scale responsibly in the age of AI.
Fred Sham
Experienced innovation, transformation and venture building expert
Adam has deep expertise in multi-year transformation programs at Accenture Song and as an independent practitioner — shaping roadmaps, building new capabilities, and driving measurable results.
He has partnered with leading companies across life sciences, financial services, technology media and consumer goods companies and built an AI-powered innovation tool that was rolled out to multiple large corporations.
Get in touch.
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